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Design, Branding, Story and Church Planting.

March 21, 2011

My brother-in-law, Benny McGrath, is a graphic and web designer, so he reads and understands a lot about branding. He passed this article on to me the other day. He’s also going through Gospel Coaching with me and we were talking about how we were made in God’s image and how that makes us want to create and design (and do a good job of it) because that’s one way we can be like our heavenly Father.

The article talks specifically how brands can be communicated like a story following the pattern of The Known, The Unknown, and The Unity. Go ahead and read the intriguing article, but it got me thinking about the story that is portrayed in planting a church.

The Known
Whether we come from a more traditional church that has no desire to plant a church or from a church that is planting new ones left, right & centre, church planters today (who are in it for the right reasons) realize one main thing: our reason for existence is for the spread of the Gospel of Jesus Christ.

The Unknown
We jump out into the unknown, with the call on our hearts, “how are they to hear without someone preaching?” Realizing that there is a mountain of work to be done, but that ultimately, the growth and success of the Gospel comes from God, the Church Planter often has no idea if he’ll land on his feet and see a new church take root and begin to grow in their identity in Christ and making disciples who make disciples.

The Unity
The unique unity in planting a church is that, thankfully and ultimately, Jesus Christ wins. He is the Chief Shepherd and Church Planter and he will care for his sheep as he has throughout the ages. The under-shepherd realizes that “landing on his feet” is not the goal. The goal is, rather, to be identified in Jesus, enjoy the love of the Father, worship God with our family and invite others into it.

Pray that the story of Converge Church would be one that finds this unity.

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