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Naming a Church in Campbell River

July 17, 2010

OK if you were starting a church really focused on Gospel, Community and Mission in Campbell River, what would you call it?

Since “the church” is the people, not a building, giving a name to a group of people is something that has match who they are. Here’s my current longer vision of the church:

When we, people from all kinds of cultures and contexts, meet Jesus, he creates through us new communities that are shaped and fueled by the Gospel. These new communities gather together from all over the city to celebrate and enjoy the results of the Gospel, worshipping Jesus Christ, our loving King. Our response is to bring and share the Gospel with our families, our city and the rest of the world by loving, caring for and seeking the renewal of those cultures and contexts in which we live.

I’ve been reading a bunch of blogs about naming a church. Some of the pointers are very good, some not so great. Here’s some of the helpful ones for me:

  • pray about it
  • think about what your name communicates to a wide audience as well your target audience
  • think about what your name communicates about your vision
  • make it short, memorable and to-the-point
  • the mission of the church is bigger than Campbell River, so I’m shying away from a geographic name too (unless its West Coast-ishly cool)

The name isn’t everything, but it is important.

What do you think?

10 Comments leave one →
  1. July 17, 2010 10:51 am

    We’re going through the same process here in Phoenix, NY. A few families along with mine are working on planting a church here and the name issue is one we’re running up against as well. The more we think of things combined with our past experiences (we’ve been a part of 2 different church plants in 2 different states for the past 9 years) the more we think we should allow the community to define itself. Releasing control in that area is relatively easy but is also dependent on many factors such as geography, demography, religious context, etc. I think in the long run it will be more beneficial to open up things beyond “the leadership” of the community to the community itself. Just some thoughts.

  2. July 17, 2010 6:44 pm

    Choose something timeless and intelligible to “normal” people, i.e. the people you’re trying to reach. I for one am a big fan of using geography in names, but that implies that you have a building 🙂

    For our plant, the tentative name is Church of the Reconciled. Part of the decision process was searching to see if there were other churches, part was looking at the Scripture God has put on my heart (2 Corinthians 5:17-21) and having that be foundational.

  3. July 21, 2010 11:36 am

    I am not a religious person, although I respect those of faith, so my suggestion comes strictly from a marketers standpoint.

    While there is the desire to not use the cliche naming of a new business or opportunity (Discovery, Tyee, etc.), there is one geographical feature that plays well in the naming of a new church;

    The River of Hope Gospel Church

    The river sustains us. It flows through our community and it draws us to it. We look to it for the bounty it can provide us and it looks to us to care for it. It is ever changing, yet is always there.

    The name would reflect the purpose and goal of the church, while paying homage to where it comes from and avoid sounding too cliche, in the process.

    Just a suggestion.

    • July 22, 2010 10:53 pm

      Thanks for the help, Sean! I’d love to connect sometime & talk about Campbell River.

  4. Ben permalink
    July 30, 2010 9:48 am


  5. Tone permalink
    August 7, 2010 2:51 am

    Trade Church – (trade your life : )

    Inland Community – (saw it on the map)

    Rushing Wind ( Keith Green Song)

    WaterMark (its by water and your name is Mark : ) WaterJESUS doesn’t really flow

    Kainos – (Because I like the sublime and its what I want to name the church I plant)

    Adventure Community – (Cause it’s Campbell River)

    Finally Caviar Community did not make the list – (too upscale)

    • August 7, 2010 7:15 am

      Tone…Caviar? I’ve never even had caviar, but we should name our church after a seafood. haha…love you man….thanks for the suggestions!


  1. Campbell River Church Plant Vision, Info & Strategy « Cup of Joe with Marko
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